About Us

Action Net Zero is a sustainability delivery partner.

We support residents, businesses, local authorities and communities to accelerate sustainable action and help tackle the climate crisis.


Founded in 2020 by Pam Barbato, Action Net Zero exists to support communities in addressing the climate crisis - and to support the local economy, too.

If you're a resident, we can show you how to make more sustainable choices, shining a light on how to save money and support your local community whilst helping the environment.

If you're a business, we provide clear paths of actions across key decarbonisation areas such as transport and the built environment, as well as connecting you with subject matter experts to provide end-to-end solutions to help you on your journey to net zero. 

By providing a dedicated net zero platform that will develop as the challenges and actions needed evolve, we are helping to showcase and build business reputations, measure engagement and create dialogue. We are here to support positive change and create green ecosystems. 

We're currently working with aligned strategic partners to scale our operations across the South West, supporting more residents and businesses on their net zero journey. This decade is known as 'the decade of action' when it comes to climate change - collectively, we can tackle the climate crisis and accelerate action. 

We are delighted to be working in partnership with Transform ESG, a strategic communications consultancy. Transform ESG delivers insight, action and communication plans around environmental, social and governance responsibilities. 


The directors of the partnership are:

Pamela Barbato

Founder, Action Net Zero
Non-Executive Director, Transform ESG

Pamela is a commercial environmentalist, supporting and driving the green agenda by utilising over 25 years-experience as a brand, marketing and sustainability engagement specialist working across broad industry sectors, including private and public, for both SME’s and corporates up to board level.

Passionate about accelerating change through collaboration, behavioural science, engagement and technology, Pam set up Action Net Zero Community Interest Company in 2020, with a vision of demonstrating the positive impacts of embracing sustainability with top-down/bottom-up approach, while supporting communities to prosper.

Daniel O'Connor

Founder, Transform ESG
Director, Action Net Zero

Dan’s passion and drive for enterprise development grew from owning his own business and building a web-based technology company up for a successful exit (Expert Agent now owned by Zoopla). Dan’s vision and entrepreneurial drive often enable him to identify strategies and opportunities that surprise and delight our clients. The hothouse atmosphere that is today’s ESG market provides unprecedented scope for some of his finest ideas.

Veronica Hannon

Founder, Transform ESG
Director, Action Net Zero

The daughter of passionate change-makers, Ronnie has always built purpose into her profession. An experienced marketing communications and public relations consultant and a senior strategic thinker, she helps organisations become brands. Great brands are built on integrity. It starts with research, strategy and planning and she takes it through to implementing plans and project managing thought-leadership programmes.

Robert Barnard-Weston

Non-Executive Director, Action Net Zero

Widely known as ‘the grandfather of sustainability’, Robert began his ESG consulting career in the late 1980s. Since then he has helped many companies, governments, charities, universities, local authorities, communities, health trusts and others to become more sustainable.

He has also co-launched numerous social and eco-enterprises, the UK farmers’ markets movement, five children and a growing band of grandchildren.